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For upper-level undergraduate and first-year MBA courses in managerial and applied economics.

This text will excite readers by providing a more linear progression, while proving the consistency and relevance of microeconomic theory.

Chapter 1. Introduction

Chapter 2. The firm and its goals

Chapter 3A. Supply and demand

Appendix 3. The mathematics of supply and demand

Chapter 4. Demand elasticity

Appendix 4. Applications of supply and demand

Chapter 5. Demand estimation and forecasting

Chapter 6. The theory and estimation of production

Appendix 6A. The production of services

Appendix 6B. The multiple-input case

Appendix 6C. Expressing the production function with the use of calculus

Chapter 7. The theory and estimation of cost

Appendix 7A. A mathematical restatement of the short-run cost function

Appendix 7B. The estimation of cost

Chapter 8. Pricing and output decisions: perfect competition and monopoly

Appendix 8A. The use of calculus in pricing and output decisions

Appendix 8B. Break-even analysis (volume-cost-profit)

Chapter 9. Pricing and output decision: monopolistic competition and oligopoly

Chapter 10. Special pricing practices

Chapter 11. Game theory and asymmetric information

Chapter 12. Capital budgeting and risk

Appendix 12A. The value of a corporation

Chapter 13. The multinational corporation and globalization

Chapter 14. Government and industry: challenges and opportunities for today’s manager

Chapter 15. Managerial economics in action

Part 1. Beverage industry survey

Part 2. The business planning process

Appendix 15A. Beverage industry executives

Appendix A. Statistical and financial tables

Index

Online appendices

Review of mathematical concepts used in managerial economics

Linear programming

Calculations for the time value of money

Solutions to odd-numbered problems

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书籍介绍

For upper-level undergraduate and first-year MBA courses in managerial and applied economics. This text will excite readers by providing a more linear progression, while proving the consistency and relevance of microeconomic theory.

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