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营销你的活动计划企业:获得竞争优势的创造性方法 EVENT PLANNING BUSINESS书籍详细信息

  • ISBN:9780470833872
  • 作者:暂无作者
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  • 出版时间:2004-12
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  • 价格:230.30
  • 纸张:胶版纸
  • 装帧:精装
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内容简介:

Recent years have been tough on event planners and the special events industry. September 11, major economic downturns, wars and SARS have all hit the event planning industry hard. There are fewer corporate dollars than ever to go around for travel budgets and special events. In what was already a highly competitive industry, many planners and companies are struggling for their business survival. This book tells you all you need to know about how to market your event planning business and build a client base - in good times or in bad.

Marketing Your Event Planning Business shows event planners and event management companies how to gain the competitive edge by setting themselves apart, pursuing new markets, and soliciting sales. It covers all the vital topics in event planning marketing, including how to:

Diversify your client base

Develop niche markets and areas of expertise

Define and customize your customer service

Establish a back-up plan for use during downturns

Solicit sales and develop new business

Market yourself within your company and in the industry

Set up your own event planning business

Marketing Your Event Planning Business is loaded with practical tips and examples, offering everyone in the event management business creative new ways to showcase their talents, build their business and bring added value to their clients. An   indispensable tool for:

event planners

event planning management companies

suppliers

public relations, communications, and administrative professionals

 

professionals in the hospitality, culinary, and travel industries


书籍目录:

Acknowledgements

Preface

PART 1: MARKETABILITY

 Chapter 1.Making Yourself Marketable

 Chapter 2.Acquiring Areas of Expertise

 Chapter 3.Creating Your Niche

PART 2: MARKET DEVELOPMENT

 Chapter 4.Defining Your Objective: Who Is Your Client?

 Chapter 5.Targeting Your Talents

 Chapter 6.Customizing Customer Service Requirements

PART 3: MARKETING ENDEAVORS

 Chapter 7.Marketing to Your Audience

 Chapter 8.Soliciting Sales: Innovative Ideas

 Chapter 9.The Value of Diversification

 Chapter 10.Going Out on Your Own: Costs and Benefits

Conclusion

Appendix A: Leading Internationally Recognized Industry Certifications

Appendix B: Industry Associations and Councils

Appendix C: Industry Magazines, Books, Online Publications and Resources

Appendix D: Industry Conferences, Congresses, Trade shows and Award Shows

Appendix E: Sample Creative Concepts

Sample A: Concept for Corporate Event

Sample B: Concept for a Fundraising Event

Sample C: Concept for a Theme Event

Index


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