(高等院校规划教材)跨文化商务沟通(第二版) 下载 pdf 百度网盘 epub 免费 2025 电子书 mobi 在线

为了便于课堂讲授，《跨文化商务沟通(第2版)》的篇目章节安排维持版的设置不变。内容上增加了国际上著名跨文化管理理论的*学术研究成果，并对不同国别经济的内容和数据进行了更新；修订后在每章“学习目的”后都增加了开篇案例，这样不仅在内容结构上做到开篇、文中及章后大量案例相互配合，而且可以使读者能更好地将理论联系实际，培养多层次、多角度、多元化思考问题的思维习惯，有利于边学习、边分析、边研究。全书由王春阳、鲍平平、周江任主编。

Chapter 1 Cultural Differences and Intercultural Communication

Globalization and Intercultural Business Communication

Understanding Culture

Characteristics of Culture

The Things Culture Does

Dimensions of Culture

Concepts about Cultural Differences and Intercultural

Communication

Communication

Principles of Communication

The Relationship of Communication and Culture

Communication Barriers and Cultural Iceberg

Potential Problems in Intercultural Communication

Communication Competence

Chapter 2 Universal Systems

Economic Systems

Political Systems

Educational Systems

Marriage, Family and Kinship Systems

Social Hierarchies and Interaction

Chapter 3 Cultural Values and Business Cultures

Cultural Values

Attitudes

Belief and Religion

Attribution, Perception and Communication

Diverse Cultural Patterns

Chapter 4 Cultural Shock

Cultural Shock

Short Visit Culture Shock

The Most Common Stages of Cultural Shock

Alleviating Cultural Shock" (For Person)

Alleviating Cultural Shock (For Company)

Chapter 5 Verbal Communication

The Relationship between Language and Culture

Thought

Language Diversity

Vocabulary Equivalence

Translation Problems

Host Language

High-Context and Low-Context Language

Linear and Nonlinear Language

Parables and Proverbs

Slang and Other Informal Language

Conversation Taboos

Chapter 6 Nonverbal Communication

The Importance of Nonverbal Communication

The Relationship Between Verbal and Nonverbal Communication

Paralanguage/Metacommunication

Facial Expression

Eye Contact (Oculesics)

Gestures

Posture and Stance

Proxemics

Haptics

Chromatics

Chronemics

Olfactics

Silence

Chapter 7 Written Communication Patterns

International English

Guidelines for Written Communication

Writing Skills

Writing Tone and Style

Parts of Business Letters

Letter Formats

Resume and Job-Search Information

Facsimiles (Faxes)

Electronic Mail (E-Mail)

Chapter 8 Global Etiquette, Business and Social Customs

Making Appointments, Greeting, Invitation Customs

Business Card Exchange Customs

Gift Giving Customs

Bribery

Appearance and Dress

Verbal Expression Customs

Electronic Communication Etiquette

Office Customs

Holiday Greetings and Customs

Air Travel Etiquette

Dining and Tipping Practices

Humor, Superstitions and Taboos

Chapter 9 International Negotiation Process and Strategies

Cross-Cultural Negotiation Considerations

Variables Affecting Intercultural Negotiations

Intercultural Negotiation Models

Defining the Process

Strategies

Intercultural Negotiation Guidelines

Stereotypes that Affect Intercultural Negotiations

Chapter 10 Intercultural Management

Corporate Culture

Corporate Culture and Intercultural Communication

The Multinational Corporation. Communication and Management

Implications of Cultural Aspects of Business Structures for

Communication

The Multinational Business Context

Cultural Conflicts in the Workforce

Conflict Managing

The Cross-Cultural Team

Chapter 11 Marketing Across Cultures

What is Marketing Across Cultures

Marketing and Communication Breakdown

The Cultural Environment

The Global Consumers

Product's Adaptation and Culture

Language, Design and Brand Name

Advertising

Basic Steps To Global Marketing

International Website Marketing

Chapter 12 Intercultural Business Behavior

United States of America

Japan

Germany

South Korea

Russia

United Kingdom

France

Australia

Saudi Arabia

References

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书籍介绍

《跨文化商务沟通(第2版)》前4章对文化及文化构成元素进行概括介绍与分析；第5至8章阐述了文化差异的表现；第9至12章介绍了跨文化商务沟通的类型，包括跨文化谈判、跨文化管理、跨文化营销。